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POSITIONING CAMPAIGN

Here we are
just us.

We developed a brand voice for the 4* Hotel Liebes Caroline in Pertisau am Achensee. The brand messages come from the experiences of the guests. 

 

We take the guests’ perspective instead of just talking about ourselves. The unpretentious and down-to-earth nature of the family hotel is captured in an eye-catching way in the customer statement “Here we are just us”.

  • FAMILY HOTEL POSITIONING

  • CLAIM

  • BRAND VOICE

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