Here. Now.
In the future.

Brand development for an exclusive holiday apartment concept “Life and Spa”

We developed the positioning for a premium brand with holiday resorts in exceptional locations. The first object for this will be a project in Rügen. It follows a particularly appreciative, mindful and sustainable concept. Here people (investors and guests) with high demands on their own goals and the environment will find something that they have been looking for for a long time - but have not found.  The brand offers a special connection between living in nature and excellent accessibility to culture.

Starting from here, we created the premium brand “AIANA”. It contains the “Triple”-A experience, which combines with the feeling of a pleasant, gentle breeze. AIANA literally means “eternal blossom” in Indian, which fits perfectly with the LIFE&SPA concept.

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